Ramon Salinas
RSX Marketing
The Psychology of Trust: Why Clients Feel Out Your Website First | Ramon Salinas
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"Simply applying pressure might sometimes give you a short-term result. Process. On the other hand. It will be a more sustainable, higher quality result. And this applies not just to business, but also to our personal lives.
Key Takeaways
- ◆Ramon spent 2 to 3 years learning marketing through books and courses before a franchise opportunity invited him into a marketing agency in 2019, showing that deep self-education precedes credibility.
- ◆Business owners see marketing as an expense rather than an investment because they do not understand the sequencing: marketing is the precursor to sales, and sales are a lagging indicator that result from marketing activities, not a switch you flip.
- ◆Word of mouth and referrals have built-in trust transference but do not scale and cannot be controlled, so you need a deliberate system to replicate that trust effect across more prospects.
- ◆Trust is built subconsciously through emotional signals, not logic, which means your website, Google profile, social media, and review sites must all show the same consistent look, feel, and message across at least 82 business directories that scrape your information.
- ◆When potential clients research a high-stakes provider like a dentist, lawyer, or bookkeeper, conflicting information across platforms (different addresses, phone numbers, or logos) immediately creates subconscious doubt, even if they do not consciously understand why.
- ◆Ramon spent 5 or 6 thousand dollars on a failed 90-day e-commerce boot camp with 20-something people instead of the promised less-than-10 group, but that loss taught him to keep investing in education, which led him to join Titan Network mastermind the next year and get major returns.
- ◆A process built for long-term health (like choosing healthy habits indefinitely) produces sustainable results with less pressure, whereas applying pressure through short-term diets like 30 or 60 days gives temporary results that collapse when the pressure stops.
Full transcript
Show
Chad Paris
What's up everybody? This is Chad Paris, and you're listening to Process Over Pressure, the podcast where we talk to founders and operators who've been in the weeds. Not the highlight reel. We're not here for the polished LinkedIn version. We're here for the scars, the pivots, the stuff that didn't work. And the moment that changed everything. If you're building something or trying to fix something or just trying to figure out what you're doing is actually sustainable, you're in the right place. So let's get into it. Today's guest is Ramon Salinas, founder of RSX Marketing out of San Diego. Ramon didn't start in marketing. He got a computer science degree and spent over 20 years in tech consulting, running operations at the director and VP level. He made the machinery work, then he got fed up, left, and started his own business servicing, servicing based companies, dentists, CPAs, business brokers, HR firms, helping them build what he calls. A trustworthy online presence. Not just a website, not just SEO, the whole wall of proof. He's not a sales guy. He's a problem solver who figured out that what people need most when they're choosing a service provider is trust. And he built a system around that. Ramon, thanks for being here.
Ramon Salinas
Thank you for having me, John, and thank you for that intro.
Chad Paris
Yeah, we're we're excited to have you here today and really looking forward to it. So so you spent 20 years in tech consulting operations, making complex integration work. Like you know the back door, how everything works, like you got that, right? Then you walked away and you started your own marketing company. Tell me back to that decision. That was the moment you knew that we're done with tech.
Ramon Salinas
Okay.
Ramon Salinas
Yeah.
Ramon Salinas
Well, it didn't go straight to marketing. There was a preceding step to that because what you said in the beginning, the things that work and don't work and the attempts that fail, well, they guide the future. They guide the path that we follow. So yeah, I went to school for computer science. I'm a nerd and proud of it. Still am and still very much into tech. But then towards the end of that over 20 year career, I also went outside of tech on a VP of operations position. Very nice. But then after that one is when I kind of got a little tired of working for other companies and I had the bug in the back of my mind about what if I do my own stuff? I didn't know what. But I knew I didn't want to continue doing the tech consulting that I was doing before. I felt like I had done enough. So that's when I was in that process, trying to figure myself out really, which is what we repeatedly do by the way, whether we realize it or not. I found an opportunity called e-commerce and I figured, okay.
Chad Paris
Yeah. Yeah.
Ramon Salinas
E-commerce is a lot of tech and a lot of operations. And I know those two things, I can put them together. So that was my first business. It was in e-commerce. But then something else happened like almost immediately. Right after starting that, I realized that I didn't know marketing and that marketing was essential to making any business grow. It's going to be a success. Today, I tell all the business owners marketing is the precursor to sales. Simple as that. You don't have any marketing, you're not going to have sales. And it doesn't have to be complicated or fancy. Referrals is marketing. Word of mouth is marketing. But when I started my first business, I realized I didn't know it. I worked in companies that had marketing departments.
Chad Paris
That's good.
Ramon Salinas
But they were more like branding, which is important, but not the full spectrum of marketing. So again, being a nerd and my style being, I need to know something and I dive head first into it. I bought books, I took courses, I spent the money, spent the time, spent the effort to learn it for me, to apply it for me first. And that's what I did. I took a lot of courses, I followed a lot of people. went through their material, I learned it and I started applying it and using it for me. This went on for two, three years. Then through business connections, I was invited to participate into a new company that was a franchise system for marketing agencies. Which, and I remember thinking at the time, well, that's funny. I didn't know marketing just two or three years ago. I know I'm being invited to, you know, own a franchise of what it is a marketing company. So that's how I got into marketing. That's kind of the short version of how that happened. That franchise agreement has ended. Now the R6 marketing is solely mine and I'm the founder, but that's how we got into it.
Chad Paris
Yeah.
Chad Paris
Okay. That's great.
Chad Paris
Yeah.
Ramon Salinas
and very happy with what we've been doing. This has been going on for seven years. That opportunity was 2019. So seven years. And very happy when I see that what we do helps other business owners grow their business.
Chad Paris
Yeah. Yeah, that's great. So so what do you you and and that's really a cool story. So what do you what do you see or or maybe you got an example of, you know, companies that you've worked with in the past that maybe something that you've you've you've you've had a firsthand experience on. What what what is the biggest thing that you see companies break down on when it comes to that whole aspect of you said marketing and stuff? What what is a common thing you see? Big, big mess up? Or blind spot.
Ramon Salinas
Yes, usually business owners, myself included, we're all very good at what we know and what we do because we went to school for it or because we worked in it before or because we developed the skills. But to own a business, to manage a business, to grow a business. You actually need several skills, not just the one or two that make up your craft, whether you're a dentist or a CPA or an HR firm or a landscaper or a plumber, you know those things very well. But there are other things that are needed, other skills, other functions, vital functions to making a business grow and be healthy and sustainable. But we're not taught. those skills. I am talking about things like marketing and sales and customer service and people management and developing relationships with vendors, with clients. Those are the things that nobody tell us, hey, you're going to need these things. Yeah, great that you're starting a business. Great that you're really good at your craft, but you're also going to need all these skills. So because they're unknown and because they're new from the place where we're in, from the vantage point where we're in at the moment. There's a little resistance to it, which is human nature. We don't immediately accept everything, right? That's a good thing. Marketing is one of those things. I talk to a lot of business owners or general managers of businesses. And in the back of their mind, they seem to understand, yeah, we need to do marketing or we need to do better marketing. But there's that resistance like, I don't know. It's one of those things that they see as an expense when it really is an investment. After I explain the sequencing, how things work.
Chad Paris
Mm, that's good.
Ramon Salinas
We end up on what I said a few minutes ago. Marketing is a precursor to sales. Everybody has marketing by the way, everybody. Maybe they don't realize it or they don't see it as such. Like I said, word of mouth is marketing. Referrals from your clients, from your friends is marketing. Very powerful marketing by the way, because there's that, that it has trust.
Chad Paris
Yeah.
Ramon Salinas
transference built into it. Somebody's recommending your service or your product.
Chad Paris
Yeah.
Chad Paris
Yeah.
Ramon Salinas
But the problem with that is it does that scale and you have no control over it. So you have to do something.
Chad Paris
Yeah. Yeah. How do you yeah, how do you how do you get you know, and and and you're absolutely correct, Ramon, and and but the the what I find sometimes it's when you talk to people like it's amaz like they don't understand that. Like and it's it's it's how do you how do you maybe you've got a way you do it, but how do you convey that to a business owner that stops and goes, Okay, let me hear what you're saying. because it's it's such a it's such a resistance. Like I find that it's a resistance because they just they they don't see it that way and they see it as always an expense. And but then they're the you know one minute they you say they want more business, like everybody wants more business. And then on the other end they're like, well I don't want to spend anything on marketing or do anything like that. Like it's a it is it is it a is it a matter of they just don't understand it?
Ramon Salinas
Yes. It is.
Ramon Salinas
Yes.
Chad Paris
Or is it a matter they just don't see the value in it?
Ramon Salinas
I think at least a couple of things combining to that, but you're absolutely right. In the same sentence, they tell you, I want more business, but then I don't want to do what it takes to earn more business. It's like, wait a minute. So part of it is human nature and human psychology. We tend to continue doing what we're doing in the way we're doing. That's how we operate. Sometimes that's useful, sometimes not so much. This is an example of the not so much. If you continue not investing, not promoting, just relying on what you have now, which is usually word of mouth and referrals, well, why do you... That phrase that comes to mind is, you you can't continue doing the same thing and expect different results, right? You're going to keep getting the same, which is stagnation or very small growth at best. But if you say you want more business, you want to grow your business, well, you have to do something that makes it happen. it's a, a, and then the only part that comes into play is the perspective.
Chad Paris
Yeah,
Chad Paris
Yeah.
Ramon Salinas
things are a result of what you do or don't do. So if you want more sales, if you want to grow your business, what has to happen? What do we have to do? So that that is the result. The more sales, the more clients, it's an end result. It's known as a lagging indicator. You do something that results.
Chad Paris
Yeah.
Ramon Salinas
in more business, more clients, more revenue, more growth. That's the part that we have to sort of show and open up people's eyes to it. It's a result of, it's not a switch that you flip. actually even when you flip a light switch there's a whole system of things happening for you to be able to get that light at the flip of the switch we don't see it but same with marketing you want the result good so then you have to do the activities you have to do make the effort and lastly there's there's also a resistance to it like you said Because every time we have that conversation and I get that, I have people trying to sell me things every day, left and right, like any other business owner, right? We, we have developed this resistance to the sales effort, right? Somebody is asking us about this topic or the other, and we immediately think, what are you trying to sell me? And we get into that, we clam up.
Chad Paris
Yeah. Yeah. absolutely.
Chad Paris
Yeah.
Chad Paris
Mm-hmm.
Ramon Salinas
Right? And, and, and maybe for good reason that we've developed into that way, a lot of things have happened or we've seen happen to others. So that's what happens. This is why, not just because of that, but like you said at beginning, I'm not a sales guy. I, I am still a consultant. I was a consultant for 20 something years.
Chad Paris
Yeah.
Ramon Salinas
So that's my approach because that's what comes natural to me. When I talk to an owner, I first ask about what are your business goals? Because anything we do, if we do anything, has to be aligned to those, at least one. Otherwise, why do it? So it's the concept, but it's also how we go about it that is required to sort of...
Chad Paris
Yeah, I
Chad Paris
Mm. Mm. Yep.
Ramon Salinas
Open up people's eyes.
Chad Paris
Yeah. Yeah. And and one of the biggest things that I that I I like about you and and I and I was actually something next to talk about I w I wanted to dive into is the way your whole marketing is a little bit different. The way your whole approach is, you're very big on trust filter. you you're your whole and I and I think this is very interesting because It probably solves a lot of the problem of misunderstanding or misconception because the way you dive into the whole trust about, you know, you're you're big on that. And so, you know, did you learn this whole and you can talk a little bit about the trust and what that means, but did is that something that you learned from your own experience, like being on the other side buying the services, that that made this kind of like the forefront of what you do?
Ramon Salinas
It was a combination of things, actually, which is how most things happen, by the way. A number of experiences, and I think I mentioned already a couple of times that I'm a nerd, and I read a lot and I follow a lot of very smart people. A couple of them are psychologists, and the books that I read have to do with the intersection between business and psychology.
Chad Paris
Yeah. Experience, right? Yeah. Experience makes you yeah.
Ramon Salinas
and books and following a podcast from people that are a lot more successful than me and a lot smarter than me. And that combination of things with my own experience, with what I see with local business owners is what... made me realize what seems to be like a, I don't know, an epiphany, but it was really a combination of all these things. And that was answering the question, what do people need in order to choose one service provider over another? And the answer is one thing, people need just one thing to choose this dentist over the other.
Chad Paris
Yeah.
Ramon Salinas
this orthodontist over the other, this doctor over the other, this lawyer over the other. There's one thing that people need. And for the second time, I'll jump to the answer. The answer is also a single word, trust. Think about it. If you're a mom or dad looking for a dentist for your kids. You don't just go with the first one like your friend or your neighbor recommended. You didn't just go with the first one that came up on a Google search result. You didn't just go with the first one that you drive by and see. You've seen it. If you have one that you drive by, you've seen it thousands of times. And still, you didn't just, when you wanted to find a new dentist, you didn't just, the one that I see every morning. No.
Chad Paris
all over yeah.
Ramon Salinas
because there is something missing and it's that feeling of trust just because it's there. Okay, it's convenient, but do I trust them with taking my kids there? The same thing happens when you're looking for an HR firm for your business or a CPA or bookkeeper for your business. You just don't want that you trust that you feel that that can do and give you what you need and that you trust and have confidence in them. That's what creates trust, the confidence. Now, I just used the word feeling like three times because that's how it happens. Trust doesn't come from the logical side. It comes from the emotional side of us.
Chad Paris
Yeah.
Ramon Salinas
which we have, it's human nature. We make absolutely all decisions emotionally first, then we justify them logically. Decades of human psychology have proven this, go find any number of studies that are available. That's how we operate. You know, that old phrase of people do judge a book by the cover. We do. It's unconscious. We're not here to debate if that's good or bad. It just is, right? And as business owners, we can actually take advantage of that in a good way, in a positive way. If we have good quality service and a good client or patient experience that we provide, but we do not show that and make it clear, button to be clear.
Chad Paris
No. Yeah, yeah.
Ramon Salinas
Online which is how people find us these days on Google search on AI answers on social media on review sites If we don't show they What we do in a way that connects with them that creates the trust then they're not even they're not gonna tell us anything people will just move on and Read on the next click on the next and they'll go to our competitor. So that's what made me realize that people need trust in order to choose a provider. And that's what we do. We help service providers represent their high quality, their high standards that they have in the real world online so that people feel confident choosing them.
Chad Paris
Yeah.
Chad Paris
Yeah, I I it and and you're right. I mean and and and the the trouble that you and I face or we do face is is trying to explain that and articulate that because when we're y you know, and I one of the things that I always find interesting is is everything we're business owners too. And so everything that we experience is the same thing that the people that we're trying to sell our service to experience, right? And so we're we're we're not selling people
Ramon Salinas
Yes, absolutely.
Chad Paris
And I think this is the part kind of goes back to what you're saying is is everything that we're telling them to do is the same things that we're willing to do ourselves. I tell people all the time, like, I'm not telling you anything different that I wouldn't do for my own examination. Like like if I'm telling you I'm or that I already went through. and and that's that's the building that trust in people. And I think you you you said something to me that I just think is so relevant is that, you know, as a person,
Ramon Salinas
or that I already went through.
Chad Paris
Let's take a business owner. Let's take a dentist's company. Let's just do a dentist here. You're a great dentist, got a great business, you're doing well, but you're but you're wondering why you don't get any more business. And I always love looking at the website and how they're, I call it the outward message, right? That's people that are searching to look for you. How often is it that?
Ramon Salinas
Yes.
Chad Paris
This office inside this office, the makeup of the office, what they do inside that office, and what they're promoting online is completely not aligned. They're two different things. Ha happens all the time, doesn't it, Ramon?
Ramon Salinas
They're usually two different things. Mm-hmm, it does, it does. And it's not just the website. Of course, that's the first thing that comes to mind. And we start also with that conversation. But it's a combination of things. I mentioned before their online presence. Website is one thing, just one thing. Others are, they're socials.
Chad Paris
Yeah, sure. Yeah, absolutely.
Chad Paris
That's right.
Ramon Salinas
their Google profile, their reviews, their, people don't even realize, a lot of business don't even realize how many business directors are out there. They have no clue about. There are about 80, 82 business directors out there that have your information. Everybody knows about Google, Facebook, EL is a business director, essentially, right? Well, just like Yelp, there are like 81 other websites like that. They all scrape and collect your information. Is that accurate? You didn't even know they existed, so you don't know if they're accurate. And did they have a good scraping methodology? it accurate? Or you had to change your phone number or added a new phone number, or maybe you moved. is your app and you have a new address. Is your address correct? Or all these online places that show your information. Now that sounds like a small thing, but it's not. Following your example of the dentist, somebody or like the one I was using, the mom or dad looking for a kid's dentist, they start doing some research because all these services, dentistry is a good example.
Chad Paris
No.
Ramon Salinas
It's not chosen the same as retail. You don't make your decision the same as you do for a $20 product on Amazon. Dentistry is healthcare. And for a lawyer or a CPA or a bookkeeper is also a very different process than buying a $20 item on Amazon. You do research, right? You pay more attention. It's not an impulse buy.
Chad Paris
Absolutely.
Chad Paris
Absolutely, absolutely.
Ramon Salinas
So when people do this research and they type your business name online and they get conflicting information. Google says one thing, Yelp says another, the HealthScore website says another, the BBB site says another, the Chamber of Commerce says the same as one of the, but there's conflicting information. in our human nature, in our human psychology, we see that immediately as a problem. We don't logically know why it's subconscious, but we see, okay, are these guys on second street or third street? Why am I seeing two different addresses here? Or they have different phone numbers. So which one is it? Which one am I going to call? That little thing creates doubt. Immediately creates
Chad Paris
Yeah.
Ramon Salinas
We don't realize it, but in our subconscious creates doubt. Then you have your competitors shown right next to you right there. Hopefully you're up there in the results. And these mom or dad doing the research, they see the same answer across. here's their phone number. These are on 4th Street. And it's the same address, the same, and they have similar reviews and they have. the same color scheme and the same logo and the same message. That consistency is one of the first ingredients that create trust. And again, this is self-conscious. One of the things that I explain to business owners is people don't read your website. They feel it out.
Chad Paris
That's good. Yeah.
Ramon Salinas
unconsciously, they are developing a feeling from what they are seeing. What feeling are the words, the pictures, the titles given them? The same with your socials. Are your socials consistent with what you have on Google, with what you have on your website, with what you have on your ads? If you do ads, is it a consistent message that has the same look and feel? Because people feel that out. If that person researching a lawyer, a bookkeeper, a dentist gets the same feeling from all these places, then that's the one they're going to start to feel a good level of confidence, which is a good level of trust. That's the one they're going to call. That's the one they're going to book with. Having all those things working for you in a consistent way. That's the wall of proof that you need to have in order to capture more patients, more clients. That's how human psychology works.
Chad Paris
Yeah.
Chad Paris
Yeah, great. That's good. That's good. So one of the things you told me when we first talked, you was telling me about a networking event. I want you to tell this story. We you were talking about you was at a network event and a lady came up to you and said, Hey, maybe you should maybe hey you maybe you shouldn't share so much.
Ramon Salinas
yes, yes, yes, yes. Yeah, yeah, yeah, yeah. It was a networking event, local. We were at a very nice winery. I think it was the summer because it was a warm day. We're in the shade and we're enjoying a glass of wine. And it's all business owners or managers around the table. Everyone sharing what they do, what they know, what they have. And every time that I had a chance to speak, was talking about all these things that we're talking about here. I was sharing what I know about marketing strategies and tactics and how they can apply it. Or if this person over here said something, have you tried? I said, why? Or somebody over there said, hey, I'm here to learn about how I can do something. And if I had something, I would say, have you tried this? Or this is not what I do, but I know somebody that does that. Then the lady next to me, at the end of the lady next to me, as we were almost getting up, she said, hey, maybe you shouldn't say all those things. Maybe you shouldn't keep that away, keep something for you. And I was confused with that comment. That's feeling that I had. was confused. Like, well, no, I like talking about this stuff. It's what I do every day, so I like talking about it. And if it helps others. Even better. They don't have to work with me, but it might help them. that was that experience. Some people guard what they have, and they want to keep it to themselves. I suppose nothing wrong with that. It's just different styles. Not me. You just had me here talking for how long about what I do and how I do it.
Chad Paris
Yeah. Well, and and and and my approach is the same way. I I probably I probably give away more free services than I've charged for. I mean I had a call I mean I had a call this morning with a gentleman that that reached out that's that's that's that he's struggling, you know, because he's like, Hey, would you mind you know, this is a question he asked me. He's like, Would you mind looking at my LinkedIn and my website and tell me, you know, what am I What am I missing? What am I doing wrong? And, you know, I I feel like sometimes those things are an opportunity to show what I really can do and why I do those versus just and I know a lot of people will be like, Well, I I'm not gonna show you that unless you, you know, pay me a thousand dollars, you know, whatever. But I'm like you, I I I'm a believer in I think the trust, I mean, we it's all kind of goes back to the trust. If if you ask me a question and you're a business owner,
Ramon Salinas
Huh?
Chad Paris
And you don't know me. You don't know what I can or cannot do. But the fact that you ask me that question and I can bring you some help, because we because we're a solution provider. That's what we do. We provide a solution. If I can bring you back some collateral that helps you, I feel like I'd rather do that because that's what I enjoy doing. And you get an opportunity to say, hey, do I trust this person or do I not?
Ramon Salinas
Yeah.
Chad Paris
because at least they I asked them specifically and they gave me some real advice. Not every piece of advice that we have to give is a is a chargeable offense. You know, where we got to charge somebody. It can be, it can be, you know, if you're really a consultant that believes in what you do, like like just like you were doing, like it wasn't because you were trying to charge people, it's because you really have a passion about helping businesses. You were giving that information.
Ramon Salinas
Yeah.
Chad Paris
to help the group, right? That's the trust factor. That's the trust factor we talk about.
Ramon Salinas
Yeah, this absolutely.
Chad Paris
And I Yeah, go ahead. I'm sorry, I I you just
Ramon Salinas
It is. Well, it just made me think of something that I apply at the personal level. Forget business. At a personal level, this is usually my approach to things. The getting is in the giving. That's how I summarize it. I give, I give, I give. Not just to like my son or my sister or my mom or my dad or my family. No, to everyone. If I know something, I give it. It comes around. And another one, similar to the experience that you asked about.
Chad Paris
Yeah. Yeah. I love that.
Ramon Salinas
I go to meetings or more networking events where it's a lot of other marketers. And I'm very comfortable with that, even though I didn't go to school for that. For two reasons. One, there's business for everyone. For everyone. We don't need to, we don't need, yes, we're competition. Competition is good, by the way, I think. But there's business for everyone. And number two,
Chad Paris
Yes.
Chad Paris
I think so, Jay.
Ramon Salinas
We don't all do the same thing in the exact same way. There's some overlap, but then there are other things that we are unique. I do a lot of joint ventures like that. I have a good friend that also has a marketing agency. There's very little overlap with what we do. So he sends me a lot of his clients. I send him a lot of my clients because we don't do everything. We stick to what we're good at.
Chad Paris
That's right.
Ramon Salinas
We've tried other things and we couldn't develop it. So no, these are the things that we're good at. We doubled down on them. Everything else we refer. We find people and we say it clients that even if they don't work with us, hey, I know somebody that has what you need. Go call this guy or go to this website.
Chad Paris
Yeah. I mean, when you're when you're built the way you and I are, we're solution fixers. That's what we are. We're we're we're we're we we help. We we are we you know, we've had experiences, we've been there, you know the old saying you've been there done that, like like we've kind of gone through the knocks. And I think for us, it's more to me, and I know it's probably the same thing with you, and I think that's why you do that, it's more about look, if I can help you, you're right. It's gonna come back tenfold.
Ramon Salinas
Okay.
Chad Paris
I just think as as a as a world and as a country, the more we can help each other out and before we just want everything to be transactional. Well, I mean, wouldn't we be better off? Like I I prefer you to become somebody that I can look at and say, hey, you know, Ramon asked me as for some help. I gave him some help and he's and he and he's doing successful now. Because that experience that you just had with me is not one that you're gonna forget. You're gonna remember that. Like you're gonna remember this is a genuine person who really cares.
Ramon Salinas
tomorrow.
Ramon Salinas
Mm-hmm.
Ramon Salinas
Yeah.
Chad Paris
And they're really looking for my business to grow. They're not just trying to everything's not transactional, is what I'm trying to say. Like, like you, you gotta have some some empathy for people and help them. And there's nothing wrong with that. And so I I do it too. And I think it's I think it's something that I wouldn't change. I love doing that. I loved seeing, I love seeing them light up with like, man, I really appreciate that. Like that's way more to me than a transaction.
Ramon Salinas
I agree 100%.
Ramon Salinas
Bingo.
Ramon Salinas
Yeah.
Ramon Salinas
That's actually very satisfying, isn't it? When you share something that helps others and the light bulb goes on. It happens the other way too. Like we don't know everything. I don't know. The more I know, the more I know, I don't know. Right? I know very little. And somebody sells something or shows me a new tool or a new website or a new anything that I didn't know about.
Chad Paris
Yes.
Chad Paris
Yes.
Chad Paris
Yeah, yeah.
Ramon Salinas
my light bulb also goes on, like, thank you for telling me about that. So it comes around and goes around. And there's actually a next level from that. It's not just the moment of helping another business owner, but what happens on the back of that, which is at least in my mind, the reason of doing this business. When you help through...
Chad Paris
Yeah.
Ramon Salinas
your services or just sharing what you know. And that helps another business owner do better with theirs. What happens to the community where they're in? And multiply that to the next business owner, the next business owner, and the next business. Then all of sudden that community elevates. That's where, that's my mission with this company. To help our local communities do better.
Chad Paris
That's right. That's right.
Ramon Salinas
and local communities do better when their businesses do better. We've seen that time and again. So why not help? And if my community around me is doing better, all tides raise the ships, right? They're going to do better as a group, right? That's, I believe, the next level or the next consequence, good consequence of that.
Chad Paris
Lift everybody up.
Chad Paris
everybody does better. I
Chad Paris
Yeah. Yeah, I agree. So no, this is great. So we're we're about to enter what I call the quick fire round. I've got I've got I've got five five quick questions, just gonna rapid fire them at you and then you just answer. You don't you know it's just what up right off the right off the bat, you you you get to just kinda answer. You don't you don't get a lot of time to think. So we'll go through that. so quick fire round number one, Ramon, first hour of your day.
Ramon Salinas
okay.
Ramon Salinas
Sounds good.
Chad Paris
What does it look like?
Ramon Salinas
good. I make green tea and I do a combination of yoga and stretching exercises. I move my body.
Chad Paris
Hey. You get you're getting your body ready f and that's important, right? You're you're taking taking care of yourself so you can help other people. I love that. Yeah.
Ramon Salinas
Yes. Get my blog. Bingo. You know, without you, there's no your business or your career. So take care of yourself. Obviously that's quickly followed with a good breakfast and getting ready for the day.
Chad Paris
Yeah. I always tell business owners that, you know, act activity, exercise, things like that helps your mind stress. it's a it's a vi you know, you moving and getting things, getting yourself moving as a business owner will help be able to react faster, receive things better. You know, there's a my as that's why they call it mind, body, and spirit. Like you gotta have all those working. Yeah. That's right. So number two, a tool or an out or a ritual.
Ramon Salinas
Mm-hmm.
Ramon Salinas
Yes, yes, good momentum for the day.
Chad Paris
You couldn't run your business without.
Ramon Salinas
and that's easy. Since I'm an operations guy, been for going on 20 years now, I really went through evaluating a number of softwares to run my projects, my business, the operations side, the backend. I ended up with one called ClickUp. I'm not affiliated to them. I'm just a happy user. So click up, look it up, like click up. That's their name. It's both a system and an app. It's on my phone, it's on my computer, it's on my iPad, it's everywhere. And it's amazing. It has, they used to themselves the everything app because it does what otherwise you would need three, four, five, six tools. It's only one. and their latest salvo of AI related features are just amazing. So that's one app. Click it.
Chad Paris
Dice.
Chad Paris
That's good. Click click up. I like that. I mean that's good. Most expensive mistake you happily make again.
Ramon Salinas
make again. I just thought of one. Many years ago when I was doing e-commerce in the beginning, I joined this boot camp. It was a 90-day boot camp to grow up the business, To techniques and how to go to the next level.
Chad Paris
Yeah well yeah.
Ramon Salinas
It was several years ago, by then, think it was, I don't know, five or six grand, something like that, for just 90 days. It was supposed to be, was like weekly meetings that were supposed to be almost one-on-one. It was supposed to be like less than 10 people in the group. It did not go like that. It was 20 something people. The guy writing it didn't have enough time to answer all the questions, to listen to everyone. He was getting frustrated, really frustrated. It totally did not work out as advertised. But hey, it's basically from those five or six grand, got very little out of it, if anything at all. But the lesson there was you have to invest in yourself. you have to invest in your business. Sometimes it won't work. Most times it does, actually. All the other courses, all the other masterminds that I've bought into, all the other books and courses, for the most part, they have worked. And some of them work very, very well.
Chad Paris
Mm.
Chad Paris
Yeah.
Chad Paris
Yeah.
Ramon Salinas
That experience led me to later join a big mastermind called Titan Network, which is about e-commerce. And that was amazing. It was almost the same price, but for the whole year, not for 90 days. And the people, the quality of the people, the education, was just amazing. But if I had not...
Chad Paris
Yeah.
Ramon Salinas
make that initial movement of okay I need to try these things sure the first one didn't work but the second one worked great
Chad Paris
Yeah. Yeah, you you you l you knew you knew what not to look for. Like you you yeah. Yeah. Yeah.
Ramon Salinas
So I would, you learn from it. Absolutely, learn. You learn what questions to ask. But that thing of investing in your education, it's like you call it a mistake that I happily make again.
Chad Paris
Yeah, that's good. That's a good example. number four, the thing you wish more clients understood up front.
Ramon Salinas
I already said it, that marketing is a precursor to sales. I have no problem, you know, letting them come to that conclusion, helping them come to that conclusion. But this is absolutely for their benefit, not mine. They don't have to work with me. They can work with anyone they want. But marketing is a precursor to sales. And we all have some kind of marketing, we just don't realize it is.
Chad Paris
Yeah. Yeah.
Chad Paris
Yeah. Yep.
Chad Paris
Marketing is in everything we do.
Ramon Salinas
Yeah, I'll give you a quick one that I learned from my mentor. In one of the talks he said, even the kid at the, you know, checkup line at the store that's kicking and screaming for a lollipop and just, and the mom getting all flustered with the kid there, you know, throwing a tantrum. That kid is doing sales and marketing right there.
Chad Paris
Yeah.
Ramon Salinas
What he is selling to the mom is peace and quiet and silence and calm. If you give me that lollipop. That's what the kid is doing. He's doing an amazing sales marketing job to the mom. We all do this.
Chad Paris
Yeah. Yeah, that's good. That's a good example. All right, last one. what does process over pressure mean to you, Roman?
Ramon Salinas
that's a good one. Again, being an operations guy, I'm probably biased on this. Being an engineer with a structured mind for most things makes me biased on this. But that's also because I've seen it. Simply applying pressure might sometimes give you a short-term result. Process. On the other hand. It will be a more sustainable, higher quality result. And this applies not just to business, but also to our personal lives. If a typical example is everyone says, I want to lose weight. Okay. You might do a 30 day, 60 day diet that would be just applying pressure. You'll get some short term results, but then you reach that goal of losing X pounds. And you stop. And then what? You go back. But if in the other way, your goal is not losing 10, 20, 30 pounds, but your goal is being healthy. That's an entirely different perspective in an entirely different process. Then you don't have a goal for 30 days. Even if you're going to a wedding this summer and you want to look good. Very valid.
Chad Paris
Totally. Yep.
Ramon Salinas
But if you go past that and you develop a personal process to be healthy, that leads you to making healthy choices. And it's a much more long-term solution, much more long-term process that requires less pressure as well.
Chad Paris
Yep. Yep. That's great. Ramon, thank you so much for being on today. What a great show. If people are looking in there in maybe they're in the San Diego area or maybe they're anywhere and they wanted to reach you, how would they reach you?
Ramon Salinas
Yeah, we do work with companies nationwide all over the US and Canada. So yeah, rsxmarketing.com. You can find me on LinkedIn as Ramon Salinas. And my email, Ramon, R-A-M-O-N, at rsxmarketing.com. That's Romeo Sierra X-Ray Marketing.
Chad Paris
Great. Perfect. and for anyone out there that's listening, if this conversation landed with you, if you're building something, you're trying to figure out where the gaps are, where the pressure's coming from, I'd love to talk to you. Ramon would love to talk to you. I do free discovery calls on my website where you does it cost you anything, you can come on and look. but again, as always, my name is Chad Paris. This is Process Over pressure Podcast. Stonefly Consulting is the name of my company. Thank you. Love for you to subscribe. If you like this content, listen to more. But until next time, process over pressure.
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