Genna Rosenberg
Genncomm
Leaving Corporate Giants to Build A 7-Patent Toy Empire | Genna Rosenberg
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"we didn't inherit this, like we didn't create the world that we're living in, but we can create how we're operating within it.
Key Takeaways
- ◆Genna left a high-salary PR job in Malibu to shift from communications into product creation and brand building, using that move as a catalyst that directly led to her inventing business.
- ◆When teaching young people about careers, she coaches them to identify what they love and what they're good at, then marry those two things together, like the student who discovered international sales by combining her Korean fluency and strong sales skills from hospitality work.
- ◆Genna's superpower is connecting dots: when Jeremy brings innovation ideas, she identifies who needs it, which manufacturers could make it, and what other applications it could serve.
- ◆She licensed memory foam technology to plush toy makers and the first company told her they'd spent three years trying to crack it, revealing how combining two existing products in a new way creates defensible IP.
- ◆Positivity is contagious and self-fulfilling: when clients request things a certain way, she coaches her team to view it as gratitude for feedback rather than criticism, and teaches people not to internalize tone from texts or emails since tone gets misread constantly.
- ◆Small individual actions create ripple effects: Genna's 80-year-old mother volunteers teaching English to immigrants through a library program and has built two-year friendships that impact the learner's family, their family in China, and everyone involved.
- ◆The core message Genna wants to leave people with is that everyday ordinary people can take little steps in volunteer work, advocacy, or activism that create huge ripple effects without needing to own a multi-billion dollar company.
Full transcript
Show
Chad Paris
Welcome back to Process Over Pressure, the show where we talk to real founders, owners, and builders about what it actually takes. Not the highlight reel, the real story. I'm Chad Paris founder of Stonefly Consulting Group. And today's guest is somebody who has spent 30 years in the toy business. And I mean the biggest brand you grew up with. But what I love about her story isn't the brands. It's that she walked away from a comfortable career twice to build something. of her own, fought years long battle to protect and what she and her team created and came out on the other side with seven patents and a mission to change how people think about purpose and business. Genna Rosenberg, welcome to the show.
Genna Rosenberg
Thank you so much. What an introduction. I appreciate being here.
Chad Paris
well thank you for being here. I'm I know in our pre-call we we had we had a lot of it was a great conversation. Just, you know, you're you're such an easy person to talk to. So I was kinda looking forward to this one. And I I we were you she was she was walking me through the memory lane with all the awesome toys that she has been able to represent over the career and it took me back to my my childhood and man, I wish the the we had some really good toys back in the day, you know. They just don't make them like they used to.
Genna Rosenberg
We did. What were your favorites, Chad? What did you like to play with?
Chad Paris
I I I had the G.I. Joe's w have to be at the top of the list. Like I was a we I mean I I think I had every one of the G.I. you know, the G.I. Joe's and in and dirt and bud. You know, we were out in the bud and dirt playing with and you know, the trucks and all that that came with it. And of course those that's that's one that always comes to my mind. I don't know. That's they were awesome.
Genna Rosenberg
Mm-hmm.
Genna Rosenberg
Yeah, I love it. Were you in the military? I can't remember.
Chad Paris
Dallas, Texas. Grew up in the in the south, the deep south, Alabama, actually. So, you know, we you know, but we grew up in a time with like mud pies were normal and and you know you you you took your toys outside and actually like left them out for a few days in the mud and like, I gotta go get my my my GHO they told them to last.
Genna Rosenberg
Mm-hmm.
Genna Rosenberg
That's right. Great. Well, toys inspire kids and often have a direct, you know, relationship to our path of what we do in our lives. So yeah, it's been a really fun industry to be part of.
Chad Paris
I I agree. I think it helps you that creative part of you to to to act out what's what you like and stuff. So well, again, thank you so much for being on the show. And and what I what I'd like to talk about is, and I think something I kind of alluded to in the intro is, you know, we you've been in you was in this amazing career and some of the biggest brands, and I mean we could spend the next 30 minutes probably going through every brand that you've worked on and been a part of and you know, torture heart and sweating that. But there came a time when you walked away and said, I I I'm gonna start my own thing. Take us back to that moment when you decided to do that and what that was like and kind of what was if you can, just kind of what was in your mind at that time, you know, leaving a career that you so passionately devoted to and now going out and doing your own thing. What what was that like?
Genna Rosenberg
Thanks. Yeah, I actually did that twice in my in my 30 year career. I I believe firmly that we everyone doesn't have to just do one thing or be one thing. And we have so many different transferable skills. This is something like no matter what your age, you can really reinvent yourself. And so I spent the beginning part of my career leading up Communications, public relations, investor relations, and philanthropy for a big toy company. But I realized, and I had a wonderful job for a wonderful company that was really fast growing. But I realized that I wanted to be more part of the process. I wanted to create brands and create products and be more part of the entire ecosystem. So I left a pretty cushy job. on the beach in Malibu and with a nice salary and I wanted to learn that side of the business. so it was great and it really was a catalyst for the inventing business that I have today. and then years later, once I had started my own company, I had a public relations and marketing agency and a wonderful team. And like you said, a lot of the biggest brands of our time, you know, everything from Pac Man to Star Wars to Care Bearers and SpongeBob, but to do their PR for huge giant studios and manufacturers. And then we had our inventing business, but I was really feeling like I wanted to focus on that and also be more intentional in social impact. So again, I sort of pushed put the PR focus aside a bit, I gave all my clients notice and gave my clients to my teammates, to the folks who work for me at my company. And I took a step back from doing PR for other people so that I could really focus on the inventing and licensing business and social impact. So it's a little jarring because, you know, you're known for doing a certain thing or
Chad Paris
Yeah.
Genna Rosenberg
you know, have a comfort level for spending most of your time doing a certain thing. So I had to just keep reminding myself and have confidence that after all these years, I'm I'm not just a one trick pony. And I really listened to my heart that I would, you know, these other areas of my life were calling to me. And I believed I could do it. So I made a big took big steps and made transitions and recommends, you know, that other people listen to their intuition and believe in themselves as well.
Chad Paris
I guess the kudos to you for doing that. And I I I can totally relate to that. And you know, I think about a lot of the younger, you know, s when you were talking like a lot of the the students in younger generation that are, you know, going into college or maybe they're just getting out of college and you know, they're sitting there trying to figure out like what what am I going to do? And you know, I've I've said this a few times and I think it's I think it's really like I think just because you finished college, you you're not done learning or you're not done developing and growing. And you know, the passions that you will kind of mold you and scope you through your career, like just because you're in this job today doesn't mean that's going to be your job forever. you you you're you're an example that I'm an example of that. I mean, I started out in education and here I am as an executive in business world, like like totally two different spectrums of the world. But you listen to your heart. And you know, and I say this to a lot of the the younger people coming out, like just because you don't know today what you're gonna do when you're 80, it's okay. Like just relax. It's okay. Like, like you're gonna have to you're gonna experience what's in the world a little bit to know where you want to be in the world.
Genna Rosenberg
That's right. And you know, I think be eyes wide open, say yes to everything, and listen to your gut and really think about what do you love. I I was teaching a class on careers in the toy industry to young people at University of Maryland, where I went to college, and I speak of career days really often. And when I was a kid, my parents said, you can be anything. You can be whatever you want to be. But
Chad Paris
Yeah.
Genna Rosenberg
I didn't really know what I didn't know. And what I didn't know is what I tell young people is what do you love? What do you really enjoy? And then think about what are you good at? Because if you can marry the combination of those things, like let's say you're, you know, really into history, but you you know, and you know a lot about history, but you are really good at games, well you can create a game. You know, I think Lincoln logs actually came up that way where someone was interested in history and engineering and created, you know, this game based on the ape time of Abraham Lincoln. I had one of my students really quick was in my class and she I think she was an English major and she was trying to figure out what she was gonna do and she felt really super stressed that she didn't know what she was gonna do. And along the way she told me that she was a her words, a bar wench, what they call a bar wench at medieval times. And she's like, Professor Rosenberg, I can sell a $50 drink to anyone over in in the in the collectible cup, and she was making a joke about it. And then she told me that she had been in the military. And served in Korea and she loved it. And she was fluent in Korean. And I was like, Well, what I'm hearing, I was like, Did you like that? She's like, I loved Korea. I love speaking Korean. She was an American young woman. and I said, You know, what I'm hearing is you have very strong sales skills and you have this amazing superpower that you know, you know, you've lived in Asia, you speak Korean, like If you were interested in the toy industry or many other global industries, you could do international sales. Be and and she felt like she had to walk away completely from these other two things, this job that she actually really enjoyed, and also being in hospitality, communicating features. So, you know, I think that's something that I tried to recognize and and believe in myself that.
Chad Paris
Yeah.
Genna Rosenberg
Okay, well after being in the you know, telling working with the media for so many years and explaining nuances of the toy industry, I really understood, you know, global economics and manufacturing techniques and material innovations and the importance of representation and, you know, sustainable products and like all these different aspects of the toy industry that have lent themselves to you know these next chapters.
Chad Paris
That's great. And and I mean that's that's that's it. You know, you I love the way you said that. Like way, you know, you're two two things that you that you love, you know, and and combining those because one thing I will tell you that that I, you know, that I'm a firm believer in is you gotta find something that you're passionate and you love. Otherwise it's gonna feel like work. If you find something you love and you enjoy doing, it doesn't feel like work. And you're you're you know, to get up every day to go, and there is, listen, there's people do it right now. Get up and go to a job.
Genna Rosenberg
Yeah.
Genna Rosenberg
Yeah.
Chad Paris
It's a job and they cannot wait till the t I hear it all the time. I cannot wait till the four o'clock till I get to go home. They're not enjoying their job. They're doing something. They're they're almost a prison they're almost a prisoner to their to the to the job. And that's a tough place to be in. And so, you know, I think that's great advice for for the young generation to hear and people to to really, you know, think about those two things and and and that's a great way that's a great place to start, right? At least put you in that situation. And so
Genna Rosenberg
I agree. My one more thing, my best one of my best friends was a lawyer. And then he realized, like my husband became a lawyer, and both of them realized shortly after, I don't want to be a lawyer. But they went to law school, became lawyers, and one of them, my husband, was interested in real estate. But guess what? It really benefits him that he's an attorney, also. And my friend was really interested in hip hop and
Chad Paris
Well yeah. Yeah.
Chad Paris
Yeah.
Genna Rosenberg
He is the general counsel. He started volunteering and now he's the general counsel for the new hip hop museum being built in New York City. So he lends his expertise around hip hop and collectibles and things that he was really interested in. And then he's bringing his expertise from a legal perspective to really help create this incredible museum that's that I'm involved with that's gonna be opening next year.
Chad Paris
Wow.
Chad Paris
That's amazing. And su and such a, you know, when I hear stories like that, it to me that's a that's inspiring. Like that's a that's a kind of a confirmation nugget, like keep going, like keep going. Because I think for all of us, I think for all of us, we we're always we we we always want to know what's happening 10 years down the road, like what is our version going to like then? And what we find is is that we're constantly looking 10 years down the road and we're not enjoying the moment today.
Genna Rosenberg
Yes.
Chad Paris
And like you you have to stop and say, okay, what am I doing right now that is that's that's making me happy? Because if you're if you're always chasing the next 10 years, you never really you never really find that happiness in the moment. And I know that sounds cliche, but it's so true. Like find something that that's that's meaningful for you and and you'll see a change in you. You'll see this this different person that you didn't know was in there come out. It it does, it works. It's scary, I get it, but it works. so
Genna Rosenberg
Yeah. I mean I think the journey is the process, right? So like I and it I you know, I think we all have a responsibility or a need, many of us, right, if we're really honest about it, to keep reminding ourselves of that and think about like, you know, even when I've done these pivots, like, am I where I wanna be? But The thing is ta what you just said so eloquently, like taking the time in between on the way is what's gonna help form, you know, the next chapters and where you wanna be. So for me, you know, when I stopped taking on my PR clients because I wanted to use my storytelling to really, you know, amplify the work that our vending team was doing, but really for me importantly, I wanted to be more intentional about social impact. I started volunteering more. I started really open, you know, allowing myself joyful moments that felt really aligned with what my interests were. And now I've become much more educated in, for example, in the autism space, in the wider disability space, around
Chad Paris
That's great.
Genna Rosenberg
you know, empowerment workforce development issues because I just gave of myself and then now I'm able to actually use a lot of that information that I've learned to help businesses you know really have b be better corporate citizens and in an impactful strategic way that's aligned with what what their businesses care about. So it's it's been a nice cycle.
Chad Paris
That's great. I I I'm I'm too I I I volunteer with score and and I love it and it you know it's an opportunity to help, you know it's a pre-service score, help small businesses and it's fun. It's fun, it's passionate I get passionate about helping people. So it it's it fits me very well and I like to do that. So so qu question. let we talked a little bit about it. So let's let's dive into the the the the you know the day, like now, the
Genna Rosenberg
Amazing.
Chad Paris
the inventing part. I think that's probably the coolest part. We gotta talk about that. Like you're you're you're not like an inventor, like inventing things and and your team. And I think you have what like seven patents right now or or more, maybe. You and your team?
Genna Rosenberg
Yeah, we do. I actually just got a notice yesterday that we're getting another one for for a bath product that that we've been working on. So yeah, my I have a wonderful team. Alison From's been my vice president of licensing for almost a decade. And Jeremy Medwet is our head of innovation and he's actually the inventor on all of Duncom's patents.
Chad Paris
wow.
Genna Rosenberg
And so yeah, so we came up with the and and licensed the use of memory foam inside of plush toys. So and actually when we licensed it to the first company they said, gosh darn it, we've been trying for three years to use this material and you guys figured out how to do it. So obviously we didn't create plush toys, we didn't create memory foam, but we did come up with a really unique way to utilize it. And now I have a few here, a lot of companies like this is a Teenage Manager Turtle version or a Disney version from Just Play that uses our technology and you know, so like squishy, all kinds of squishy toys, and lots of companies are manufacturing using that material now. So it's been really fun and
Chad Paris
Let's go.
Genna Rosenberg
What we try to do is look at sort of the cultural zeitgeist and what's going on and figure out white space or w different areas where we can innovate in popular categories.
Chad Paris
No, that's really, really cool. So what what is it, you know, the foam plus toys, which I think is like I think that's I mean it's this cool, right? Like you have such a you have to, you and your team have to have such a creative mind because you have to be thinking about like this, two different products. How do we put them together and make this really cool product? And do you think that the creative part of it's what stirs you inside more than anything?
Genna Rosenberg
it's really fun. I mean, I feel like my superpower is sort of connecting dots. So what I love to do is, you know, hear about opportunities like my team will come to me, you know, maybe Jeremy might say, this is, you know, I've been working on this. And then I think about who needs it, who's playing in that space, who would be a great manufacturer, what could it be used for
Chad Paris
Okay.
Genna Rosenberg
I mean we're all bringing that ideation to the table, but I think that's where, you know, I'll almost all the time I'll run into people and say, you know what, you should connect with so and so and I'm I'm hearing about things or companies or programs or I, you know, really understand I think what strategic value collaborations can bring. you know, I went to the product
Chad Paris
Yeah.
Genna Rosenberg
project on belonging, a convene on belonging from the Easter Seals or who's like doing amazing work in the disability space and they were talking about radical collaborations and how how powerful they can be. And that's really where my mind always goes, is just like sharing freely sharing ideas, j you know, generously with people that could help improve their lives or create opportunities.
Chad Paris
Yeah, I think that's wow so so cool. And Easter Sales, by the way, just put a shout out to them, is an amazing organization. Like I've been around for a really long time. And there was a there's a camp real close to where I grew up. And I mean I I've been over there and you know to volunteer. It's it's it's phenomenal organization. They do so much wonderful things beyond just camp. So glad you brought that up. I just wanted to say that. Like it is a
Genna Rosenberg
Yes.
Genna Rosenberg
So that yeah, they're wonderful.
Chad Paris
wonderful program and and and they're a they're a nonprofit and I'll tell you if you ever be involved in something that's a great one to be involved in. They do a lot of great work.
Genna Rosenberg
And you know, it's weird. I feel very like also called to share my ideas with people because I find that even when people are knowledgeable about a certain space, sometimes there's things that I know or other people know that people just hadn't heard of yet. And it could really change their whole lives. And it keeps happening over and over. You know, I brought my niece to an event, a
Chad Paris
Yeah.
Genna Rosenberg
a div a workforce development event for young adults who are looking for jobs on the autism spectrum. And she had never ever ever gone to an autism event before. And she went with me, she said yes, and she got a boyfriend, got a huge circle of friends, found this huge group of resources, got a job, just moved in with him. Like it changed her whole life because
Chad Paris
Wow.
Genna Rosenberg
I just asked her, would you want to go to this? And so I see in real time how this information sharing and connecting dots of about opportunity.
Chad Paris
I couldn't agree more. That's so true. That's that's just amazing. w one of the things that when when you and I were were talking, you know, previously, kind of before we we decided to do the podcast, was this attitude. Attitude is the first process. I I'm a big believer in that. So I I wanted to talk about that a little bit because I think I I think attitude could solve a lot of problems if we all had had a little dose of that, good or bad sometimes, but But something you something you kind of was connected on right away was that like every day you kind of said it like this, and I may get it wrong, but like every day we get to choose like what we want to do for the day. Like we get the choice to do that. Like no one's making us do it. And I think from that perspective, that resonated with me when you said that because it's true. Like we get to set the tone for our day every day or or or week or our month or a year or, you know, who we are. And I I'd love to talk a little bit about that and And how that culture is in your company and and kind of, you know, your passion about that.
Genna Rosenberg
Yeah. Well, look, it's i it's another thing that's d not always easy. I think we have to remind ourselves that, you know, we positivity is contagious and it really it's self fulfilling. Like if we're gonna focus on negative things, we're gonna feel negative, we're gonna feel down, we're gonna feel like mad or bummed. But if we have just like an attitude of gratitude, sounds cliche, but it's really true. and you know, we were sharing that sometimes if, you know, when I if I had a client and they wanted things done a certain way and we shared that with the team, it doesn't mean that they're mad or we're doing something wrong. It's just how they need, you know, what they need from us. So like just be thankful that You know, our clients are sharing back with us or our team or our family. You know, I've learned that a lot with my kids too. sometimes when people react or say something, it doesn't mean it's at us. It's and we need to just step back and not be defensive about things and actually come at communication with empathy and try to understand. you know, what people are saying, how they're saying it, why they're re reacting a certain way. the only thing we can control is our own behavior, right? And our own reactions to things. I I actually just heard this last week I went to the social innovation summit. It was this amazing conference and, you know, the person one of the speakers, I think her name was Sharon I don't know, I forgot her name. Sharon McMahon, I think. And she said, you know, we didn't inherit this, like we didn't create the world that we're living in, but we can create how we're operating within it. And so I think it's really that s resonated with me because it feels a little like chaotic out in the world right now.
Genna Rosenberg
for me and for many people, but also we can just still keep moving through it in a way that helps, you know, put positivity into the world and hope and, you know, in a way that makes our lives feel purposeful.
Chad Paris
Yeah, and and it's true. And and I think, you know, I think we live a you know I see this a lot. I I see this a lot i i in what I do with with consulting with businesses and I look at I look at it's not just the business world. I was having a conversation with with a lady today that's been you know thirty plus years and superintendent in New York City and school system. And I think we one of the things that's most fearful that I I hear this a lot and
Genna Rosenberg
Mm.
Chad Paris
I think people are always fearful to hear criticism. I think they're and maybe it's not criticism, but just a just a a reflection on maybe something. And they get very they feel like they're being attacked. And I think we we're so quick to think we're being attacked rather than to say, like listening and saying, you know, that's you actually gave me great advice. Oftentimes I find that when people are truthful with you and tell you things is some of the biggest steps that you'll make in your journey for improvement because they had they told you that. You may not want to hear it and it may stain. But I will tell you, if you listen to it, it's some of the times it's things that change a lot of headache down the road by just that one input.
Genna Rosenberg
Yeah, I totally agree with you. And sometimes, you know, people say like, I didn't love the way that made me feel if you s when you said that, you know, and then okay, well next time I'm gonna really be that wasn't my intention. Brene Brown is someone I listen to a lot. She's amazing researcher about shame and vulnerability and like you know, if you see someone you haven't called them back in a month in the parking lot and they just give you a quick hello and then you're like, my God, I never called them back. They must be mad at me. Sh they might have just been in a rush. And it has nothing to do with you. People have their own things that are going on. So, you know, we want to be cognizant of how we speak to people, but also like not internalize when people you know, share feedback or have a certain tone. A lot of times tone gets
Chad Paris
Yeah.
Genna Rosenberg
mixed up on a text or an email or in a phone call 'cause someone just might be like moving fast or, you know, and then the other person draws assumptions about it. But just, you know, don't take everything personally, but be open to feedback. It's it's a balancing act, right?
Chad Paris
Yeah. It man, there's so much you said there that we can spend days on. But it it it's it's true. Like we well we we also live in a time where, you know, used to be conversation was face to face, now it's through text or email or whatever. And so we've learned this ability to interpret. We we we put ourselves like we think that we've all of a sudden become God and we know what that person is thinking when they send that tone, rather than us being like, you know, they may have not admitted that way, but we we we will There has been relationships that have been broken for years because of an interpretation that was not even close to being correct.
Genna Rosenberg
Yeah. Yep.
Chad Paris
And that's sad. Like that's sad that we we internalize that much and let it fester just off of a, like you said, they just didn't wave it be warmly. Like, guys, it's a wave. Like they may have had like their milk was spoiling. Like it's okay. Like, relax, it's cool. Like, it's okay. But we do that. We do that. We live in a world today where we do that. And I think that's a lot of the problems why we have so much tension between everybody. It's because we're constantly looking at when people react to us and saying, Putting judgment on that. That's what they meant. Well, you don't know that's what they meant. And I've seen me do this in business where a lot of the top people listen, one thing I will tell you being an entrepreneur, an owner, a business owner, a founder, a CEO, whatever, it's lonely at the top. There's not a lot of people around you. You're the person at the top. So you could spend your time a lot if you don't, if you don't have a way to talk through it and have a great support system around you.
Genna Rosenberg
Mm-hmm.
Chad Paris
You're gonna look at everything and start internalizing. Is that what they meant by that? Is that what they meant? But you'll spend your day doing it and it will drive you crazy. I see it after. Yeah. So the the the kind of moving as we go into go through this, what what's the what's your next chapter look like? What what is the purpose? what's your next chapter? Where where are what do you think? Where are you going? What are you headed? What's what's on the horizon?
Genna Rosenberg
Yes. Good advice.
Genna Rosenberg
Yeah, I'm so excited to really be very focused on lean into purpose, which is, I think, a marriage of everything that I've been working toward. you know, speaking, writing, convening people together, helping businesses strategize on how they can be better corporate citizens, utilizing their strengths and it just feels like the perfect collab you know, center for me thinking about even from a product development standpoint, what can we do to, you know, design for those who need it most and then the masses will benefit from it, along the way. So yeah, it's it's fun. I I feel very centered in like I'm on the right path and it it's it's still, you know, embracing the toy industry and consumer products and licensing, which you know, and entertainment, which I have such deep roots in. but being really intentional and doing focusing on the parts that light me up the most, and really being of service to others 'cause that's what lights me up. Like I just really get excited to to use my ideas and passion to help the world.
Chad Paris
That's awesome. So what is what is it? I think you were talking about a name for it. Have you have you have you finalized a name? What you call it?
Genna Rosenberg
Well, I think just, you know, it's gonna have a lot of tentacles, but essentially lean into purpose and you know, I'm gonna write articles for the toy industry around playing with purpose. I'm gonna have a podcast called Conversations with Changemakers. there's gonna be a few different aspects of it. So
Chad Paris
yeah.
Chad Paris
Right.
Chad Paris
So we talked a little bit about the podcast. Are you have you have you officially launching that?
Genna Rosenberg
coming this fall. So I have a number of amazing guests who have agreed to be part of it, which will be announced soon, but really incredible, purpose-driven leaders and who are doing like super extraordinary things in many different areas. I just wanna speak with people who understand how to use their superpowers for good.
Chad Paris
Yay. Congratulations.
Chad Paris
Love it.
Genna Rosenberg
one person who I have not yet secured, but I've reached out and I'm I'm hoping, but I think it's a great example is the Dr. Seuss Company. and there's their CEO, I think's been there about twenty-eight years, Susan Brand, and she just recently announced that they are gonna use a hundred percent of their profits as part of the hundred percent profits for purpose club. So like the Paul Newman Foundation, I mean, they have hundreds and hundreds of licensees that are making Dr. Seuss products and they decided we have enough. They'll pay their staff and all of the profit is going to go toward helping, you know, different organizations, experiences, programs to help children in need. I love that so much. Like how cool is that.
Chad Paris
it's great.
Genna Rosenberg
and a bunch of other amazing guests that are that have agreed to be on the podcast. So coming this fall.
Chad Paris
That is awesome.
Chad Paris
Well, congratulations to that. I cannot wait to hear it. I know it will be amazing. You you're you're you're just an amazing person and I love your passion. I you are I love your passion, I love your job. I love the fact that you, you know, you really you really have a purpose for helping others and I think that's you know, I I think and I don't want to sound cliche, but I think if we all took a little bit of that with us,
Genna Rosenberg
thank you.
Chad Paris
We could make this a little better place to sometimes live. We there there you know, there's a lot of noise and a lot of frustration and and people get very there's a lot of people upset and I think life's too short to be upset all the time. And I think that we we're we're only given a certain amount of days on this earth and and why not have where we can have a little bit of fun and freedom and enjoying life and and giving purpose and and you know, I agree. Seeing one of the things that I love the most is seeing people Helping people and seeing them succeed from help. I think that's that's a gift and I think that's we all need to do it. I just think it's important.
Genna Rosenberg
Yeah. And I think one more thing is that, you know, that example I gave about Dr. Seuss is, you know, a huge step. But another thing is that everyday ordinary people can take little steps and create a huge ripple effect, you know? So it's not that's I think the most important thing that I wanna leave people with is you know, and hopefully inspire them to think about like what's a little thing that they can do that could really create a big ripple effect. You know, my mom is eighty, sorry mom, but she's eighty and she volunteers teaching reading to through a program to teach immigrants how to read English through the library. And I have to tell you that it really impacts lives. It's impacts the life of this woman that she's been working with for two years, her family, her family back in China, our family. We've all developed friendships. and it's really like small steps like that, you know, can be super impactful for the person doing, you know, doing the whether it's volunteer work or advocacy or activism.
Chad Paris
Yes.
Genna Rosenberg
and also for the people on the other side. So, you know, little things can create giant impact and w w if we just intention set our intention to to s to lean in to purpose.
Chad Paris
Love it. Couldn couldn't say couldn't say it better and I totally agree. And there is no age whether she's she's eighty and she's still helping and making a difference. We all can do that, right? There's there's a lot of us in this world, a lot of us. And if we all just do something, it doesn't have to be big, but just because you don't own a multi billion dollar company where you can invest all your money to it. Just just just something.
Genna Rosenberg
That's right.
Genna Rosenberg
That's right. Help a neighbor, right? Like help a neighbor, you know, do something that could save them money from having a an aid to you know, the ripple effects could be it, you know, enormous. So
Chad Paris
Yeah.
Chad Paris
I heard this I heard this I heard this story and I I felt a blind I felt like kind of need to say it that I thought was kinda interesting this this this guy was I think he was a church or whatever, maybe it was him with his family or whatever, but there was this lady, it's this this big church, and there's she was sitting all the way at the very, very top, like way up there, like by herself. And and he just walked up there, young guy, young kid, and he was telling the story and he's like I just walked up to her, she's all by herself, and she just kind of looked like she she was kind of lost. And I just told her, I said, Hey, I just want you know that I was down there and I saw you. And the lady started crying, like literally crying. And I thought, probably the first time she's heard that. And she she felt it and and what a nice gesture. Like being nice to people is the is the is the easiest thing that we all can do. And one little gesture like that, that that is goes to what you're saying, like one little comment.
Genna Rosenberg
That's right.
Chad Paris
could make an impact on people. And if we if we all just kind of thought in that mindset a lot more, like just one little nice thing to say to people. And like could be some people hadn't heard a nice thing said to them in years. And that one thing like changes their whole world and perspective. So a lot we could do.
Genna Rosenberg
I agree. Well thank you so much, Chad.
Chad Paris
seven. Well, it this has been fantastic and thank you so much and and really really a great show guys and if people are are are wanting to to know more you you know about some of the things that you're doing and and get in touch with you and your amazing team can you give us your maybe your website and just you know maybe there's a link on there they can connect with or however I'd love to people that say how I'd like to learn more about some of these organizations that you're doing and how to be involved.
Genna Rosenberg
Well, I have I'm on LinkedIn, Genna Rosenberg. if you want to link in to me and I have a website, Genncomm G E N N C OMM . com and I'm so impressed with you and your consulting business. It sounds like you're doing incredible work, really helping people get organized and using technology to streamline what they're doing. So that's awesome.
Chad Paris
Well, thank you. It's it's it's my purpose and I'm I'm I'm happier than I've ever been doing it. And it's just you know it's it's rewarding. So thank you for for saying that. I really appreciate that. Well, Genna it has been an absolute pleasure. Thank you so much. And as always, this is Chad Ferris with Stonefly Consulting and process over pressure. Y'all have a great day.
Genna Rosenberg
Thank you.
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