Tracy Liberatore
How to Rebuild a Business After Losing Your Top Clients | Tracy Liberatore
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"Expansion is painful, but it's always worth it in the end.
Key Takeaways
- ◆Tracy left medicine for law after getting written up for leaving early on a Friday, realizing she wanted control over her time instead of being a slave to the system.
- ◆She was forced to hire her first operations manager during an emergency C-section at eight months pregnant, which broke her control-freak habit and allowed the company to scale beyond what she could do alone.
- ◆She launched Hecate the Red Pen, a trained AI tool priced at $97/month, to give medical experts instant feedback on legal reports without waiting for a coach.
- ◆Medical experts get attacked on the witness stand for having training, so she built National Expert Academy to make education an asset instead of a liability by teaching non-biased legal documentation.
- ◆Clinicians are trained to write differential diagnoses for the next provider, but legal reports require showing all your thinking so the conclusion is obvious before you reach it, a brain flip that took her a full year of law school to learn.
- ◆Her biggest sales come from articles on Kevin MD, not paid ads on LinkedIn or Facebook, because professionals respond to expertise over ads.
- ◆She's in year two of a brutal comeback after losing top clients and dealing with attorney threats, now focused on running the company on cash and paying down debt instead of constantly using credit cards.
Full transcript
Show
Chad
Hello, welcome back to Process Over Pressure. I'm Chad Paris and today I have a guest. Tracy Liberatore is the founder of MedLegal Pro LLC, a medical legal consulting firm that pairs attorneys with physicians and PA expert witnesses. She is a rare double credential PA emeritus, former practice and physician assistant who went back to law school after getting disillusioned with corporate medicine. She wanted her career back. She wanted to be home for her kids. She bet on herself and built med legal pro from scratch. She's also host of the statues and stethoscopes podcasts and recently launched an Academy. She is in year two of a brutal comeback after a stretch of personal and business setbacks that nearly took the company down. A year that included lost top clients, bad in cases, and a chain of attorney threats. She had to fight her way out. She is exactly the kind of guests this podcast was built for. not a polished highlight reel, a real founder, still in the climb, still digging out, still betting on herself. Ladies and gentlemen, welcome my guest, Tracy.
Tracy Liberatore Esq.
Thank you, Chad.
Chad
So glad to have you. We talked about the pre podcast and kind of getting to know each other. I thought you had a wonderful story and I'm just really excited about having you on the show and kind of diving into some questions and what it's really like. so just thank you for taking this time to be on that and the next 35, 40 minutes spending with me. And I look forward to getting to know a little bit more and hopefully our guests get to know a more about you.
Tracy Liberatore Esq.
Yeah, absolutely. Glad to be here.
Chad
So let's start with the question that probably everybody wants to know. Why in the world would you leave medicine to go to law?
Tracy Liberatore Esq.
Well, because that's exactly what you said in your intro. I got sick of working for somebody else, and building somebody else's dream. And I I've been an entrepreneur, excuse me, since I guess since the beginning. And I thought when I went to PA school that I was gonna be able to like make out my own schedule. I'd see patients when I wanted, I'd be in the clinic, it'd be regular, say nine to five job or whatever. But if I needed a day off, I could take an afternoon off, whatever. And that's just not the way it turned out. it turned out, you know, a slave to the system. I could be in the OR, the operating room from 7 a.m. to seven or eight o'clock at night on a Monday. And if I wanted to leave at one or even three o'clock on a Friday, it was, you know, your clinic's done. No, we want you sitting at your desk. I got written up for it once, actually, because I just left. I remember Wanting to take time off to go on a honeymoon for my wedding. And they told me, well, you don't have enough PTO to do that. And it was just to me, I said, Well, you know what? You schedule those patients, but I'm not gonna be here to see them, so I don't know what to tell you. and I just I just did not fit into that world. call me a control freak, but I want control over my life and my freedom and my I want to be around.
Chad
Yeah, I love that. And I think there's actually a lot of I think there's a lot of entrepreneurs out there that have the similar story that have worked for someone and put in the corporate time. you know, something something that that you said, it really resonates with me and I hit home with me is I got tired of making money for other companies. Yeah, and and they're
Tracy Liberatore Esq.
Yeah, building somebody else's dream, you know?
Chad
We all been there. I mean, I have. know exactly how. I mean, it's the reason I've walked away is I wanted to build something for myself and you know, we often get caught when when we're good at what we do. We get more responsibility. You get more things added to you. You get asked to do more. Do more. No such thing is if you're really good at what you do. Someone says you know what I want you to do less. I should not.
Tracy Liberatore Esq.
Yeah.
Tracy Liberatore Esq.
Right. No. Doesn't work that way.
Chad
No, it doesn't. And so, you have obviously was good at your job because you got more and more responsibility and more and more things. What was it like when you got to that decision? you, you know, what do you remember the time or maybe where it was?
Tracy Liberatore Esq.
I remember. specifically there was a commercial that used to be on TV and I think it was for insurance or something. I don't remember what it was for. But it said in the beginning, you know, something along the lines of why do we wake every wake up every morning, get up, leave the house, leave all the ones that we love behind to go and work this job. And I I I don't remember what it was for, like you said, and I remember hearing that and thinking, Damn, that's true. Why do I do this? I don't want to do this anymore. And it's like, you know.
Chad
Yeah.
Tracy Liberatore Esq.
You hear it a lot of people say you're trading, you know, your time for dollars. And I just feel like time is, you know, the biggest, most valued commodity that I have. It's not something I can ever get back. And that's only become more acute as my kids get older and older, the faster and faster it seems like every year. And time just flies. And so that's really what it was for me. I just started but for whatever reason, watching that commercial just made me snap and think like, yeah. Why am I doing this? And at the time I only had dogs, I didn't wanna leave, but it was just certainly a reality for me. It was like a wake up call.
Chad
Yeah. Well, mean, you have kids, you've talked about your kids and you're right. this is a, not sure the age, but there's time in life where they're, they're only gonna be that age once and they grow. So having that opportunity, it made you a better person to have that time back with them and be able to spend?
Tracy Liberatore Esq.
yeah.
Tracy Liberatore Esq.
Yes. I think so. It's there's a lot of factors that go into that. I also have this movement that I've started. I don't know that you and I talked about it. It's called Walk as Her. and that is about healing the mother so the mother can be a a better person, but also better for their child. And that is something I find that is is just been true through my whole life, and important to me for sure. my daughter turns twelve already on Sunday and I remember her being two. So it's just gone by so, so fast. Yeah.
Chad
It does. my gosh, it goes by fast. you know, for people that are listening that are out there, you know that there's maybe in the same situation, maybe they're a mother, maybe they're they're a single dad, or maybe they're a father, or maybe they're whatever they are, right? They're they're thinking about, you know.
Tracy Liberatore Esq.
Yeah.
Chad
why do I get up every day and do this? And for me, I think there's a time and a place where you get to where you're like, what is the most important thing to me? Because it's easy to get lost in that. It's easy to get caught into, you know. I can't speak for a woman where a lady sits, but I can tell you what I do is a man, know, we're born and raised to, we got to get up, we got to provide, we got to make money, we got to provide, we got to do these things. That's how our DNA was built. And so, you know, before you know it, you're never at home and you're working all the time and you're traveling all over the country and you're spending time with everybody else, but you're all family. Man, that's very tough pill to swallow.
Tracy Liberatore Esq.
I would add to that. I do a lot of work with belief systems. And so I think the society has put it on men that they need to do all these things. And yes, it is part of the masculine that that is ingrained in them, but truly, there's a lot of men that are coming back to be, you know, family men and they want to be around for their kids too, and they're starting to see that. And I think breaking these societal norms that have been imparted on us that aren't even our belief systems to carry and are not benefiting us anymore. And I I think that's a a great thing too, you know, taking back taking control of their lives and not 'cause I mean, I think men seem to miss out a lot on some of the family stuff 'cause they're at work all the time, right?
Chad
Yeah, well, it is and it's important time and obviously I'm not here to bash work. I'm a firm boy to work. I'm not trying to yell at hey, go out and go against work. That's not what I'm saying. I'm just saying that everybody's different. Everybody's situation is different. Everybody's unique. Everybody's different and everybody has different values. That's what makes us.
Tracy Liberatore Esq.
Yeah.
Chad
wonderful humans. We're all in different places. We all have different belief systems. We all were human. We have our own thing. For this particular conversation is about, I think you and I relate a lot that I wanted to spend time with my family. And, you know, when I started my company, I wanted to be not only for my own time, but I also noticed it in a lot of business owners. part of my counseling, I call it counseling, it's not counseling. I'm a consultant, but we're really a business counselor, that's what we do. But I talk to business owners all the time that are really trying to get work-life balance. And it's hard, it's hard, especially when you're the owner and everybody's looking at you to make decisions. it's a very difficult spot to be in because you got a company that you need to make sure, but you also have this family.
Tracy Liberatore Esq.
Yes.
Chad
And so it's a pull. It's a constant pull. And we talk about that a lot about the pull between home home life, that that side of your life and then the work life. And but there is a way to do it. And you just have to really be mindful of of how you do that. And and what are you doing inside your company to delegate and to process. And it all comes back to the better process you have the less time you have to deal on certain situations. So if you're not a great process person, then Chances are you're going to be chaotic at work because you're trying to deal with a lot of different things.
Tracy Liberatore Esq.
Sure. And I was one of those control freaks in the beginning. Like I was, I had a real hard time hiring people because I just wanted everything done my way, right? It had to be this is the only right way to do it. And I'll tell you, I was forced into having to get help because with my third child, I was getting very sick while pregnant. and so I ended up hiring somebody initially part-time, and she I had to have an emergency C section at the eight months, so everything she sort of got thrown into it. She had to do my job. I couldn't do it. I was sick. I was, you know, in the hospital. So it was actually one of the best things that happened to me because it forced me to let somebody else. And so the company really couldn't have expanded the way it has if I had to continue to be in there doing everything because now I have she's my operations manager and she does the day to day tasks. I don't even know much about like the runnings of the cases and who's working on what, but
Chad
Yeah.
Tracy Liberatore Esq.
I'm more out here like doing these things and and to bring in business for the company and that's really the way it should be for the business owner, I think, in my opinion.
Chad
I think that's a great story and thanks for sharing that because had that situation not have happened, maybe Tracy's still the control freak.
Tracy Liberatore Esq.
Yeah. I don't know if it got rid of that, but it certainly helped me expand my business. Yes, it it forced me to have to allow that to happen, yes for sure.
Chad
It's working you into making that decision and helping and now looking back. Yeah. Yeah. And now, and now looking back on that and thinking about putting that person, I'm sure I could only imagine that you were probably like absolutely a nervous wreck freaked out to death because We, business owners, we, we, it's our baby. This is our company. This is what we do. And we want to make sure that it's, it's almost to a place. It's like we do with our kids. use this and being a parent, my wife and I talk about this all the time. It's like, Hey, being a parent, sometimes you can be what they call a helicopter parent because you want to be so far in control of them. you know, it's pulling back those reins is hard. It is hard to do.
Tracy Liberatore Esq.
absolutely. Absolutely.
Tracy Liberatore Esq.
It is it is hard. Again, that's part of what I work on in the in my other realm of existence. and for Mother's Day, so you talk about birthing birthing things. for Mother's Day I posted on LinkedIn. I actually have now birthed a new thing. I just literally posted the first post right before coming on here. So this is brand new. I'll announce it here on your show. so Hakate is the goddess.
Chad
yeah.
Tracy Liberatore Esq.
between worlds, she helps people travel between worlds. And so I named it that. but this is an AI guide that I've created. So it started off with inside my courses, I have Hikate and every module so that my medical experts can do the practic practical exams that I created in the course and submit it to Hakate for feedback. So they don't have to wait for me to grade it or they don't have to do self-grading. They can get some it's like an interactive live course now. And so on the heels of that, I wanted to create something that people could use outside the course that was similar. And so I sat down over the weekend. I mean, I've been kind of putting all this stuff together. I'm not gonna say I built it in a weekend, but put all of this stuff together and created this AI guide now that has 10 years of training behind it of the stuff that I've been working with medical experts. And, you know, It's gonna be just a monthly subscription. It'll be very cheap compared to hiring a coach. And so people will be able to submit their reports and it'll give them some feedback the way the same way I would if they hired me one on one. Now it can't go into all of the in-depth analysis for every case because it's certainly not going to be able to read medical records and and do that piece. But it can help with language, it can help with formatting and all of these little things that I've had to teach on repeat over and over. and it's it's nice because it's a live feedback situation where you can. Do it at midnight if you want. You have access to it. You can do it anything. All right. So I thought it was amazing.
Chad
That's great. That is, is, that is really cool. That is awesome. I well, you know what? That's a, I love it because I think that's a, that's a great concept. The thing about that is what I love. And this is where I, I, I smile when I, when you start talking about that is because
Tracy Liberatore Esq.
So that's my new baby.
Chad
You have experiences, you have things that you've experienced and you have real world practical. This is a problem that I dealt with. And rather than keeping that to yourself, you had the thought of, me create something that helps not just me, but helps others. And I love that because I can assure you there's other people out there that are already listening that it's like, I struggle with that. I need help with that. I need help with that. And this is a great way for them to be able to go there and get get some resources that would be helpful, right? So I love that. You didn't just sit around and talk about it. You was actionable. You went and did it. That's cool. That's really cool. So it just launched.
Tracy Liberatore Esq.
Mm-hmm, mm-hmm.
Tracy Liberatore Esq.
Yeah I did, I built it.
Tracy Liberatore Esq.
Just launched. Yeah, literally this morning was the first post putting it out there saying, you know, this is now live and I've been trying to, you know, get in the back end and make sure all the automations work. So hopefully it runs smoothly. I'm sure there'll be a thing or two to tweak, but it's a a beta testing s price right now. I mean the price will go up eventually, but for now it's ninety seven bucks a month. It's very cheap.
Chad
How do you, so for people listening, if they're like, man, tell me more. Can you say the name again and where they can get it?
Tracy Liberatore Esq.
Yeah, it's hikate, the red pen is what I'm calling it. And it's it's it's really for medical people, clinicians, nurses, doctors who are writing these expert reports and would like some feedback you know, on what they're writing before they submit it to the lawyer. I mean, grammar checking and just you know, errors of spelling and like stuff a proofreader would need to do. so it's basically getting your report proof read before submitting with a legal mind and the training, like I said, that I've been doing for ten years. So it's not just like sticking it into an AI tool. This is a trained AI tool specifically for legal medicine. they can get it, they can find my National Expert Academy. I'm on Instagram and there's a link on there. I can give you the link even after the show if you wanted to add it somewhere around this video. Yeah.
Chad
That's great.
Chad
Yeah. Yeah. Yeah. I think that'd be great. That's really, really cool. I think there's people probably hopefully listening. It's like, Hey, you know what? I need this and, love for them to subscribe to my channel, subscribe to your channel and find that link on there. So let's, let's talk about you. You brought up AI. I wasn't going to, but you did. And since you did, I'm going to talk about it. so you know, I'm.
Tracy Liberatore Esq.
Yeah.
Chad
I own a consulting company. do a lot of coaching and consulting and business leadership, sales training and things like that. But I also do a lot of AI automation workflow as well. So you're a business owner and have been a business owner. And so I want to hear the truth. What's your thoughts on AI for everybody listening?
Tracy Liberatore Esq.
I think it's an amazing tool if you use it the right way. I have been using it. my goodness. It has literally helped me develop projects that I have had ideas for for years and just didn't have the financial resources to be able to pursue. I have another thing that I'm in the process of creating right now. It's a gap in the industry that I've seen. It was a product that I wanted to buy and couldn't find anywhere. And I went to somebody last year and started talking about getting this thing built and They wanted a fifty thousand dollar deposit, a three hundred thousand dollar from beginning to end. You were gonna have to get investors and do all this stuff. And I mean, I just didn't have that kind of cash lying around. So I put it on the shelf. And now I'm starting it myself. I'm able to do it myself. I just go in there, I tell it what I want to do, and we're we're, you know, I'm gonna be testing it within Med Legal Pro first, and then it'll be another thing that I'm gonna be offering that, you know, will be out there for people again, another probably monthly subscription, something or other. But It's really helped me move my business forward. now the flip side of that, I think you could get yourself in trouble using it. I've written a piece on I think it's on Kevin MD or or somewhere, but you know, people are using this AI now in litigation. Experts are using AI to help write their reports. And while again, Hakate is in a training setting, it helps you write your report, your license is on the line. These people are Asking AI things, they're submitting reports to, you know, for legal cases with hallucinations, type cases that haven't been really cited. then the attorney doesn't even double check it. So it gets submitted to the court. Now the the counsel and the attorney on file is getting in trouble because they just submitted something that isn't even a real case. And nobody's fact checking this stuff. And when they ask the expert, well, how did you even get here? What did you enter? What what prompt did you enter in AI? And well, I don't know. They can't remember. And so that's where they're getting themselves into trouble. There's been other cases that have been brought into court where the expert does know where what they've asked or how they and they've only used it to fact check themselves and do different things and the courts have said that's okay. So again, it all comes down to balance and it's a tool and it is with any tool using it the right way.
Chad
I think you, I think you nailed it. I just, I just did an article. It hasn't come out. just, I was finishing it this morning on it's called AI, the boogeyman. and it's, it's, it's there's fear, right? There's this, this boogeyman being when we were little, you know, Hey, the boogeyman under the bed, everybody's scared because there's a lot of people who are scared. And I think you, you know, you nailed it. AI is a tool.
Tracy Liberatore Esq.
Yeah.
Tracy Liberatore Esq.
Mm-hmm.
Chad
That's what it is. Remember that. And, uh, you know, if, if, if you're gonna, if you're going to use it, you have to understand where to use it. Um, I, I talked to lot of people with AI automation and, try to help them navigate that. And there's a, uh, people, there's a lot of people on different spectrums of where they are. But one of the things I find is, is that a lot of people who are especially a little nervous about it or scared about it, you gotta think about AI like this. It's a tool. Remember that's a tool, just like a shovel. Just like a pick, just like anything you have, right? Pen, it's a tool. If you use that as a way to give you, because we started this episode talking about time and having time and doing that. If you think about AI as a tool to help you get time, that's a great place to start with it. That's what you should be thinking of AI. How do I do that? So many people are just going out there because there's so many different tools out on the website.
Tracy Liberatore Esq.
That's right.
Tracy Liberatore Esq.
Right.
Chad
And they're buying this one and this one and this one, this one. Next thing you know, they're spending $1,800 a month on a bunch of tools that don't talk to each other and trying to do AI and they're frustrated with it because they don't even remember the tool they had or how they did it or how they got there. Just like the story you just, and you have to, you have to, that's where, you know, people like myself or someone who's done it is good about helping you. What is the goal and how we're going to get there. And that's where AI works is. fixing that goal wherever that gap is. I love to take manual processes and remove those so that you have time and that's a great way to look at it. That's what I tell people all the time in my discovery calls with them when we're talking about projects that they're trying to do or their frustrations are because so many people just go out and start spending money and they have no idea where they want to go.
Tracy Liberatore Esq.
Yes Yes.
Tracy Liberatore Esq.
Mm-hmm. I've done that. Yeah, yeah.
Chad
It happened. because it's, it's, listen, it's, it's, it's new. Everybody's talking about it. Everybody's throwing stuff at you about it. And you're thinking, my gosh, this is the greatest thing ever. Okay. I want, it's got, you just said, it's going to give me a whole bunch of time. Well, let's spend the money on it. And then they do that. And then it's like, all right, what'd you spend money on? Well, I don't know. It was just very expensive and I don't know how it works in my system. Yeah. Yeah.
Tracy Liberatore Esq.
It was a really good sales ad. Yeah. Looked like it could help me. And I think the f the problem we run into as business owners too is like we know where we want to be, but we don't always know how to get there. Right. And it's just like, okay, I'm here. I want to be here. And it's usually based on income and finances. And how do I get there? And so you find it you see a really nice ad and it it tells you it can help you. And then you know you buy the thing and then it's like, well, okay, but it's I'm still over here, right?
Chad
That's right.
Tracy Liberatore Esq.
And I think we fall into that trap a lot. I personally have fallen into that trap quite a bit as a business owner.
Chad
Yeah. It happens. mean, everybody, you know, we live in a society too. Our culture has taught us to be instant gratification just like this. That's why we can, everything's at our fingertip. And I hear it often. I I could tell you horror story after horror story, working with companies where they've spent thousands and thousands of dollars and then they have nothing to show for it.
Tracy Liberatore Esq.
Yeah.
Chad
And it just kills me every time because I, as an executive on the other side of that before we, I've been with companies that did that where we spent monies and just like you said, and then that's thing you're, no, you're invested in all this stuff. And it's like, end of the day, you two years in, it still doesn't work. and so you're like, to get this, we're going back to pencil and paper. Like we're not doing that anymore. And yeah. Yeah. And.
Tracy Liberatore Esq.
No, yeah.
Tracy Liberatore Esq.
Mm. Yeah. We go back to the spreadsheet, back to the Microsoft Excel spreadsheet. Yeah. Yeah.
Chad
And it's sad because people are just taking advantage of people out there and not really understanding, know, they're either not understanding the business owner and the business. They don't understand what they do. And then there are not really trying to mirror what works for them because not every tool is the same for each company. You have people who, you know, for example, may have 20 people that work inside there and they have a bigger staff. Well, they can do more things because they have more
Tracy Liberatore Esq.
yes.
Chad
work to do that, then you have very lean people and they can't do the same thing in each one because of the load and where it works. so yeah, I mean, you you've experienced it and I'm sure it's frustrating.
Tracy Liberatore Esq.
Struggle. I've been trying to get automation for my company for a couple of years. And we have a very unique business. And so I was starting to try to look into the different companies and systems that are out there for lawyers to run their cases through. And I just couldn't find anything that could do what we needed to do. It's like these things were built. And everybody wanted to sell that sis their system was gonna be the one to help me. And I signed up for a couple of them and ended up having to get try to get my money back because I just we couldn't fit into those systems. And so that's why, you know, we really needed a custom designed system for my business. It's just not medical and it's not legal. It's a combination of the two. So we weren't fitting in anywhere.
Chad
Yeah. And, and a lot of legal infer a lot of legal, you know, very, highly information that doesn't need to be out in the open and stuff like that. so, you you have, you have to work within that. and, you know, there's, there's, there's, again, you have to understand that world. You know, I've talked to, I've talked to, I've actually had a few lawyers on my podcast and this is, we talk about this and, that, that you have to, in the, the legal world.
Tracy Liberatore Esq.
Mm-hmm.
Chad
Legal and medical, would say that are the main two in those two worlds. You have to be cautious about what type of AI tool you use because there is, there is private information and, and not only that, but it's how it's plugged into the system, into your system and being able to, you know, there's a way to use it internally so that it doesn't become external. And you have to really understand that or, you can get into a really tough situation and,
Tracy Liberatore Esq.
yes.
Chad
That's not fun.
Tracy Liberatore Esq.
Well, and that's another aspect of this whole AI thing that's gonna, you know, kind of a little the scarier angle is all the cybersecurity stuff. I've noticed just for myself, all of the two factor authentication stuff has all of a sudden blown up. It's like everywhere now. And I have a feeling that's because of, you know, everybody's concerned about AI being able to hack systems and do things. And I mean, it's gonna be interesting to see where that goes. We're certainly entering entering interesting times.
Chad
We are, mean, and it's, you know what, it's fun, it's scary, it's hope, right? And, you know, I tell people this all the time and, you know, when the internet came out, we all felt the same way. If you were around at that time, you remember, I mean, we were all, I mean, younger people watching, they're like, I don't even know what that means, but.
Tracy Liberatore Esq.
Yes, both it is. Yeah.
Tracy Liberatore Esq.
What that means. Yeah, right.
Chad
But we all were this way. Remember Y2K, the 2000, everything in the world was going to stop.
Tracy Liberatore Esq.
yeah, it was gonna crash, everything was gonna Yeah. I try to say explain to my children that we had a phone that hung on a wall with a cord. Like there wasn't a phone that you took with you when you left the house. I mean, you left the house, nobody could get you, nobody could find you, you were gone. Like it was nice.
Chad
Right?
Chad
Yeah. Like you actually had to send a message like the piece of paper and you wrote it down and you mailed it to somebody. It wasn't like, I remember, I remember still getting like, like getting letters, like, you know, I got letters. I'm like, there is no such thing. I had had a letter in 15, 20 years, but nobody does that anymore. Right. Everybody sends an email and, and just think about where we were at that time. You're right. That's funny. You said that about the phone.
Tracy Liberatore Esq.
Yeah.
Tracy Liberatore Esq.
Mm-hmm. Yeah, in the mail, right. Pen Pals.
Tracy Liberatore Esq.
No, now it's all email.
Chad
they, I bet they looked at you like, have you lost your mind?
Tracy Liberatore Esq.
Yeah, that's I mean, they're just like yeah. I mean I've seen videos of people showing their kids an old phone and the kids look at it like they don't even know what to do with it. They don't even know what it is. It's like, What are these buttons for?
Chad
Do you remember the cell phone, the bag?
Tracy Liberatore Esq.
my god, yeah. I remember the first one I had, it was like a big brick.
Chad
Yeah, we had these bags. thought when it went into car, you know, you put it in there and it plugged it into the cigarette lighter and put the little antenna on top. It was going to be the greatest thing ever.
Tracy Liberatore Esq.
I remember those, yeah. Mm-hmm. We never had one of those, but we did have I remember my father buying the first one and I had just started college at the time. I think I had just graduated high school and he finally bought one and there was I remember there was one girl in high school that had a cell phone and of course, my god, like that was the greatest thing ever. But I remember him coming home with that phone and I just sort of picked it up and walked off with it.
Chad
See you.
Tracy Liberatore Esq.
I still have that phone number actually that I absconded from him at the time.
Chad
That's cool. That's cool. You should call it sometimes see what who answers it.
Tracy Liberatore Esq.
I actually it's my it was my phone line up until about maybe four or five months ago. I I I held on to that 'cause it it because of that story. I mean, it was like sort of something my father gave to me. Mm he is still with me thankfully, but you know, won't be forever and I I just can't give it up because but I had to I it's its own separate line at the moment because it got overrun by like people trying to sell me a loan and every other whoever got my phone number as a business owner again and other
Chad
that's cool.
Tracy Liberatore Esq.
headache, so I now have a secret new phone number that's just for business. Yeah. Yeah.
Chad
That's fine. So let me ask you this. We're not too far. We got a little while left and I do want to talk about your business and what do you see for your business in the next 90 days and maybe the next six months, a year?
Tracy Liberatore Esq.
Sure.
Tracy Liberatore Esq.
Yeah, I mean, I really hope, like I said, the Academy takes off. I just launched it about two or three months ago itself. I've had a couple of people, you know, come in through that and are doing the courses. I've had a lot of really good feedback on the courses themselves, the content. What I'm trying to do with that is so there's this thing in the industry with medical experts that once they get on the stand, opposing council wants to rip them apart if they've ever had training. They want to call them a hired gun that they're you know, kind of trained to do this stuff. And I actually just wrote a piece on this. I'm waiting to see if it's going to get picked up, but you know, we train to go to medical school, we train to go to law school. Why would you, you know, why would you teach treat like your training or your education experience any different for doing expert work? I mean, this is a high stake type of a business. Like why would you expect your expert to not have some sort of training and education on how to look through a medical record through a legal lens or how to write your report? So they get attacked on the witness stand for having any kind of training. And so what I'm trying to do with National Expert Academy is create something that instead of being something that gets picked apart, it's something that's seen as an asset. It's something that, you know, lawyers look to and say, well, I'm glad they went through that because it's a non-biased training. It's just education on the law, what you're doing with this case, and you're not formulating an opinion for either side. It doesn't matter who your client is, the facts are the facts. And The lawyers hiring you from either side want to know the answer. What is it? Is it good or bad? Because they don't want to find out at trial that you made something up or just were trying to advocate for the case. That's not what your job is. Your job is to be a non-biased person that comes in and says what happened. Good or bad for the client, attorney attorney client. So I would like National Expert Academy to be the standard. You know, that teaches clinicians what they need to know to look at these cases and write the reports that they need to write. And they're we're not training them to be hired guns, we're training them to know their job. So that's where I'm trying to go with all of this.
Chad
I love that and, and totally, totally makes sense. mean, why, why would you, I mean, if you're an expert, you, you don't just get that title without learning. Like you can't get it.
Tracy Liberatore Esq.
Yeah, unfortunately you can. And then the problem becomes that they don't know what they're supposed to be doing. And then they write a report that doesn't have, you know, strong enough language or it's not really stating their opinion because we're trained in medicine to have this differential diagnosis every time we see a patient. We're trained to guess. We're trained to think wide and then do testing and and stuff to come up with an answer. And we're also taught to write and document. Medically, you're passing information to the next treating provider. you're not you don't have to talk about everything that's in your head. And pretty much in medicine, they just want, well, what's wrong with me and how are you going to fix me? Well, in the legal world, it's completely different. We need to know everything that happened in your head to get to this answer. The conclusion should be known before you even get to it in a report. Everything you say to get there should already know the answer by the time you get there. And so it's hard for people and for clinicians, nurses, doctors when they first start doing this because they don't understand that. Even if they're writing and they're really great writers for clinical trials and they've done research and they've done all this stuff, they still don't understand without some sort of education what they need to do in the legal world. And so that's where I'm hoping that's the gap that I'm hoping to fill.
Chad
That's a really, I love the way you said that. It's not that they don't know, it's we're changing the methodology, which in way that they were trained, because you have to do it differently for legal cases.
Tracy Liberatore Esq.
Mm-hmm.
Tracy Liberatore Esq.
That's right. It's the same education, same medic medical education, but a different way of documenting. I call it the brain flip because it took me an entire year of law school to learn how to write this way. I remember I got my first 60 on an exam the first time, and I thought I did a really great job. And it was just, you know, the whole, and again, it's the analysis piece. Like I didn't get it. I was writing conclusions. And the teacher would say, This is a conclusory statement. And I would look at it and go, what? Why? How? I I like I just it took me felt like forever to get it. But once you get it, you get it. And so yeah. So that's yeah.
Chad
That's But it, but it, but it's, it's, it makes total sense. Right? I mean, it is, it is just when, when we go to college or go, you go to school and you're trained to work within that profession. And that's the way they train you. And then now you've got to do it totally different. That's tough. I think that's what makes you unique is because you've been on both sides.
Tracy Liberatore Esq.
Mm, mm.
Tracy Liberatore Esq.
That's all
Chad
You've been on both sides of that. You've been on the legal side of it or you are on the legal side of it. You also been on the medical side of it. So understanding where both of those worlds collide and the differences is what makes you an expert in that to be able to help other people. And I think, I think what you're doing with this Academy and some of this stuff is great because I could imagine that, that there's, there's people that are struggling with this that are out there that it's like, this is, this is, this can help. now getting them to,
Tracy Liberatore Esq.
Mm-hmm.
Tracy Liberatore Esq.
Mm-hmm.
Chad
to admit, to remove the pride and admit that they need help, that could be the challenge, but at least there is something else.
Tracy Liberatore Esq.
Mm-hmm.
Tracy Liberatore Esq.
Well hey, you could do ninety seven dollars a month and do it in your s the comfort of your own home, nobody has to know. You and Hikate.
Chad
There you go. hey, that's a great choice. That's a great choice. Well, one last question as we kind of end. if you had to do it all over again. Would you go into medical again or legal from the start?
Tracy Liberatore Esq.
Well I guess I don't know that I'd change much, to be honest with you. Look at everything's been a it's been a lot of struggles along the way, but the end result is I absolutely love what I do. I love the people I work with. I, you know, have the freedom and the flexibility of time. If I'm like next Friday I'm taking off to go on a field trip with my daughter, you know, and it's my life belongs to me. I do what I love and I'm not really sure I'd change anything. There the struggles really are what bring us
Chad
I love that.
Chad
That's all.
Tracy Liberatore Esq.
where we are today. I mean, 'cause without the struggles in Med Legal Pro, there wouldn't be a national expert academy. I would have never gotten out of my comfort zone and opened this up to the public. So
Chad
I love that perspective. And I think it's so true. We, we, we, we all have, we all have bumps and bruises and, and wish I could do overs, but really Alty, the road, the road that each one of us travel is, is, is unique and different to our own path. But in that path is what teaches us the resilience and who we become. And I think that's, that's the mindset that you have to be in is that whatever you're going through, you got to go through it.
Tracy Liberatore Esq.
Expansion is painful, but it's always worth it in the end.
Tracy Liberatore Esq.
That's right.
Chad
in order to be better on the other end of it. So if they were wanting to reach out, I'd love for you to just tell them how they can get in touch with you, give you an opportunity here to kind of tell them, you know, how do we find Tracy? She's awesome. I want to talk to her. How do I find her?
Tracy Liberatore Esq.
That's it.
Tracy Liberatore Esq.
Yeah, so I'm on LinkedIn. I mean, we're on Instagram. It's medlegalpro dot com is the main website. T L L at medlegalpro dot com is my email. I can certainly eight four four med legal is six three eight four four six three three five three four five is the you'll get autumn my assistant, but you still get in touch with us. and I can certainly give you links if you want to that you can put with this video.
Chad
Fantastic. Well, thank you so much for being a guest today. It's been a real honor and a privilege to be able to speak to you. And very interesting, just a really good conversation. And so again, I'm Chad Paris with Stonefly Consulting. If you're out there and you something you hear and you're looking for a consultant that could maybe help you with business process or tell me a more about how to implement AI into my office. I'd love to talk more about that. totally free to have a discovery call and just hear where your needs are and I can give you a good plan. But thanks for joining the show and we look forward to the next time. So every time it's process over pressure. Thanks. Yeah, it was good. I loved it. Thank you. Any thoughts? It was easy, right? I wanted to be just casual and more of a conversational. So
Tracy Liberatore Esq.
Thanks, Chad.
Tracy Liberatore Esq.
Mm-hmm. Yeah, thanks. Nice conversation. Mm-hmm. Yeah, absolutely.
Chad
So what's next for you?
Tracy Liberatore Esq.
So like I said, I'm in the development of what it is is it's a conflict check system. for medical experts that doesn't exist. So people come to us and they want to do conflict checks, everything has to be done manually. And I've been looking for some way to automate that for a long time. And that's that's what I'm developing right now. inside Medalegal Pro and I'm gonna open that to the opening that to the world. And I mean, I I guess for me the biggest thing is just get I have like lots of products out there right now, trying to get visibility, get eyeballs on it and get stuff selling.
Chad
Yeah, well good deal. Well, I'll have this podcast and I'll give you the raw footage so you can use it with nice little, you know, new site and stuff that you can put out there. And I don't know where you are. If I can be of service to you or help or you run into people, I'd love to... love to you know if we if you need me I'd love to work with you if you need if you have a need or there's a way I can help. I don't just so you know I don't charge to have a conversation. A lot of people want to charge you by hour just to have a conversation but if there's something you're working in and you're like hey I need some help with this I'm always happy to listen and then I'll give you my analysis on what I think to do. you can take it and throw it in the trash or you can say hey this is good. Before we ever talk about a commitment it's more of I just want to know what your needs are and you may not know and that's okay. Part of what it is is to dig it out of you because sometimes you
Tracy Liberatore Esq.
Mm-hmm.
Tracy Liberatore Esq.
Yeah.
Tracy Liberatore Esq.
I think my biggest need right now is just I don't know. I guess if I had to guess, it would be marketing because I don't know, you know, I think I have some really great products out there, but it's like getting people's eyeballs on it and getting them to understand how it can help them, I guess. I mean, I've built the pages, I've send people to the funnels. The only thing that seems to be doing any of the selling is my articles that I s post on Kevin D. People read my stuff on there and they come and they buy my stuff. Like I don't know. It's just crazy. None of like the pay-per-click stuff works. Like even I've tried LinkedIn, I've tried Facebook. I mean, it's just like lots of people come to the page, but they don't buy. And so I don't know. I I think it's just gonna be like a longevity thing and me continuing to put myself out there. Again, all this stuff that I am totally out of my comfort zone doing. but because of what happened, I have to do it.
Chad
Yeah, think it's, know, marketing is a long play. It's not a, it's not a, it's a quick fix, but I think capitalizing on the things that are working and multiply those. it sounds like you're just listening to you. Your articles are resonating with people. I would, I would try to find more ways to incorporate the articles into the other platforms. because I think it's especially for a professional legal mind they're gonna lend more toward an article over just a
Tracy Liberatore Esq.
And add
Chad
what they're going to look at because because they want to see an expert. So that's probably why it's working better. I would I would imagine. But yeah, I mean Tracy, if if if I can help, I'd love to help. I'll when I send you that I'll have a little link that you can. You can always email me. You can always if if there's hey Chad, let's get on the call. I got some some stuff I could use some help on. Love to help you. Alright. And and not charge you a whole bunch of money to do nothing.
Tracy Liberatore Esq.
Okay.
Tracy Liberatore Esq.
Okay, I appreciate it. Thank you. Yeah, I know. That's we're still in the rebound. I'm I actually just was meeting with my bookkeeper last last week or the week before, so I could see how much can we start to like legitimately structure so we could run the company on cash again and just put some money towards the dead and just try to move away from constantly having to use these cards 'cause it's just gotten out of control. It's just really crazy.
Chad
Yeah, well that I hate that as you're going through it, but again, it's going to be a bump in the road. It's going to make you better. But.
Tracy Liberatore Esq.
Yeah, absolutely.
Chad
Again, I like to be transparent. I like for us to just to I think it's about building relationship and you get to see how I am. I'm very transparent. I'm very upfront. If I can't help you, I'm going to tell you I can't help you. I'm not going to just take money because I say that I can do something. If I can't do it, I'm going to tell you I do have a lot of connections in different avenues and a lot of you know, I hear things. I've got other people that I work with. Hey, you need to talk to this person. I don't have enough pride in me to say I want to steal. I want all the money. I'm OK with going up. you need to talk to. I'm not going to be your expert in that. That's what you'll get with me and that's how I work. I don't believe in telling you a bunch of garbage is not true. I'm just going to tell you straight up. So if you like that, then they'll probably work well together and if you don't, probably won't.
Tracy Liberatore Esq.
No, yeah, that's how I am too. I'm the same.
Chad
I'm gonna take it straight up. Like this is what you need or this is what I think you need and then you make the decision. But I'm good at giving my opinion. All right, well thank you again and I look forward to hearing from you, okay? All right, bye bye.
Tracy Liberatore Esq.
Alright, Chad. Yep. Okay, likewise. Bye bye.
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